In today's digital age, visual content is playing an increasingly important role in advertising. As people's attention spans continue to dwindle, it has become more difficult to capture their attention with traditional forms of advertising such as print and television commercials. In response to this shift, many companies are turning to images as a way to communicate their message more effectively.

The benefits of visual content are numerous. For one, it is much more engaging and memorable than text-based content. According to a study by HubSpot, people remember 80% of what they see and only 20% of what they read. This is because images are processed much faster by the brain than text, and they also trigger an emotional response that makes them more memorable.

Another benefit of visual content is that it is more shareable than text-based content. People are more likely to share an image or video on social media than they are to share a blog post or article. This is because visual content is more attention-grabbing and is more likely to go viral.

One company that has been using visual content to great effect is Vans. The popular skateboarding and lifestyle brand has a rich history and is known for its iconic shoes and edgy style. In recent years, Vans has been using visual content to connect with its audience and tell its story in a more engaging way.

Vans has a rich archive of images and videos that highlight its history and showcase its products in action. These images are used across all of the company's marketing channels, including social media, email newsletters, and advertising campaigns. By using visual content in this way, Vans is able to keep its audience engaged and build a sense of community around its brand.

But it's not just consumer-facing brands like Vans that are using visual content in their advertising. B2B companies are also starting to use visuals as a way to communicate their message more effectively. For example, Jingchuan is a company that specializes in LED advertising vehicles and mobile stage vehicles. By using images and videos to showcase their products in action, Jingchuan is able to demonstrate the value of their services in a way that is more engaging and memorable than traditional advertising.

Overall, the trend towards visual content in advertising is likely to continue. As people's attention spans continue to dwindle and competition for their attention becomes more intense, companies will need to find new ways to engage their audience. By using visual content, they can communicate their message more effectively and build a stronger connection with their audience. Whether you're a consumer-facing brand like Vans or a B2B company like Jingchuan, the benefits of visual content are too great to ignore.